Standard Level 3 Content Creator

Course Summary

To enrol onto this apprenticeship, you must have an employer who is willing to support you throughout the duration of your training and end point assessment.

The Level 3 Content Creator Apprenticeship is for individuals who want to develop skills in producing engaging digital content for online platforms. It's ideal for those starting a career in media, marketing, or communications, as well as existing employees looking to upskill in areas like video, social media, copywriting, and content strategy.

The apprenticeship focuses on the following course content:

Knowledge
- Content planning and production workflows
- Audience targeting and platform/channel selection
- Legal and regulatory considerations (e.g. copyright, GDPR)
- Brand guidelines and tone of voice
- Basic web and SEO principles
- Use of tools for editing and content management
- Data-driven decision making using analytics

Skills
- Interpret briefs and research ideas
- Create and edit copy, visuals, and multimedia content
- Use CMS tools and organise content efficiently
- Engage audiences via social platforms
- Evaluate content performance and improve it
- Work to deadlines and manage production schedules

Behaviours
- Creative and quality-driven
- Collaborative and team-oriented
- Professional, ethical, and responsible
- Open to feedback and continuous learning
- Adaptable to change and new technologies