Certificate in Digital Promotion for Business – Level 2 (NCFE)

Course Summary

Unit 01 - Digital promotion for business
In this unit learners will investigate and apply a range of digital promotional activities.

Unit 02 - Understanding search engine optimisation for business
In this unit learners will understand search engine optimisation (SEO) and how it can be used to increase online traffic for a business.

Unit 03 - Coordinating the use of digital media for business
In this unit learners will explore how to coordinate digital media to create customer conversions.

Unit 06 - Producing digital promotional content for business
This unit aims to equip the learner with the knowledge and understanding required to produce effective material for an organisation’s digital promotional activity.

Unit 07 - Data protection and digital media for business
This unit aims to help learners understand why data protection legislation is important to a business.

Unit 08 - Measuring the effectiveness of digital promotional activity for business
This unit will help learners to understand the process and benefits of measuring digital promotional activities.

Unit 09 - Understanding social media
In this unit learners will research how to use social media channels to engage with different audiences and will create their own online identity.

Unit 12 - Online reputation management
Learners will understand the importance of online reputation management, how online forums can impact a business’s reputation and the appropriate actions that businesses may take.

Entry Requirements

* You must be aged 19+
* You must live in England (not available to people living in Ireland, Scotland or Wales)
* You must have been an EU resident for at least 3 years
* No qualifications are necessary for you to start the course.
All learners are subject to an eligibility check before you can start the course. You may be required to forward information to us about your current employment or income/benefit status to allow you to get started.

How Is It Assessed

Assessment is based on answering questions online.

How Is It Taught

As you work through the learning materials, you will have the support of a knowledgeable assessor/tutor who will give you support, advice and guidance on the course content as well as providing robust feedback on the work you complete. This course consists of 8 mini assessments, all to be completed within a 6-week period. Upon successful completion of the course, you will be awarded the NCFE Level 2 Certificate in Digital Promotion for Business.

What Could I do Next

After completing a distance learning qualification and receiving confirmation from your assessor that the course has been achieved, you are able to enrol on another distance learning qualification.

What Else Do I Need To Know

The assessments are divided into units and submission of answers is per unit. Support is available from your assessor throughout the course and after the completion of each unit when the assessor will assess the answers provided and provide written feedback.