Course Summary
The purpose of this qualification is to help learners develop their knowledge of digital marketing. Successfully completing it will allow learners to understand what digital marketing is, why it is important and how it can impact upon business growth. This qualification is designed for learners who want to develop their knowledge of digital marketing, those who are seeking employment within marketing, business or media, and those who are already working within those sectors and wish to broaden their knowledge.
Unit 1: Social Media for Business
Unit 2: Email as a Promotional Tool for Business
Unit 3: Digital Marketing Review
Unit 4: Understanding Search Engine Optimisation for Business
Unit 5: Digital Marketing for Business