Course Summary
Unit 1 – Planning an event
In this unit the learner will consider the different sectors when planning events and look at the duties of the Event Planner/Coordinator. They will then produce a plan for an event of their choice and explore the need for a contingency plan. Finally, they will investigate the importance of security as well as Health & Safety requirements and understand how to carry out a risk assessment at the selected event.
Unit 2 – Event review and evaluation
In this unit learners will investigate why events are evaluated and how evaluation can inform future events. They will then look at objective setting and potential sources of information for evaluating events and explore evaluation tools. Finally, learners will produce an event evaluation plan.
Unit 3 - Market research and marketing methods in event planning
In this unit learners will explore the importance of initial market research and investigate marketing methods and resources. They will then produce a marketing plan for an event of their choice.
Unit 4 - Human resource planning at events
Learners will investigate the requirements for management, teams and personnel in relation to an event of their choosing.
Unit 5 - Communication and customer service at events
In this unit learners will explore how communication is used at events and barriers to communication. They will then look at Equality of Opportunity and discrimination. Finally they will investigate customer service and produce a guide for personnel who will be engaged in an event regarding expected customer service standards.